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I led the global consumer launch of Adobe Acrobat AI Assistant in FY24, including its beta release for mobile platforms. The launch featured a showcase landing page on Adobe.com anchored by a hero video demonstrating the AI Assistant's key capabilities: summarizing documents, generating formatted content, providing intelligent citations for response verification, creating clickable document links for easy navigation, and responding to voice commands on mobile devices.

• An in-product video reveals one use of AI Assistant within Acrobat.

• Product feature video vignettes (view below).

• A banner reinforcing the brand’s ethics and code of conduct of Firefly.

• Video case studies showcasing key features and offering positive sentiment of the product.

• An interactive section features curated prompts to help users quickly discover and engage with Adobe AI Assistant’s capabilities.

• Customer success stories feature on the corporate blog and serve as a strategic bridge between consumer and B2B audiences.

• What are the key benefits for users of this proposed solution?Adobe Acrobat’s pricing plans include information for adding on the GenAI feature.

• A banner with CTA to take users to the app.

• FAQs provided to improve the customer’s experience.

To showcase Adobe Acrobat's Generative AI capabilities, video vignettes were designed to feature close-up demonstrations of the AI tools in action, making complex features instantly understandable. The vignettes were strategically distributed through Adobe.com, social media platforms, email campaigns, and marketing content.